Three reasons to avoid short-term ‘beach body’ plans

Palm trees

Three weeks to shredded! Get beach-body ready in two weeks! Six pack in seven days! How realistic do these sound? Clearly not realistic at all. Yet, following a chat with a fellow PT this week, there are many people who think and want it to be otherwise.

Counting calories: yes or no?

Hand eating cake

There's no shortage of advice when it comes to diet and weight loss; in fact, it's an industry that was recently valued at £2 billion in the UK alone. From diets that claim to help you shift multiple pounds in one week, to the pills and potions that promise to get you the body you want, there seems to be a helping hand at every corner, waiting to take your money. So, what actually works?